Defunc

Welcome to Defunc
When I started Defunc, I didn’t just start yet another audio lifestyle brand. There would be a point. There were already too many brands and models on the market, and the consumer had a tough time to choose what to buy as it was.

You need to create your own right to exist in order to be successful in a market, and I knew I had to add something new.

So what did I do? Well, I categorized four models after what you would use them for: MUSIC, TALK, HYBRID and SPORT, each model optimized for each specific task. This heavily simplified the choice for the consumer! When they hit the market, Defunc offered all models in three price levels: PLUS, GO and BASIC